Part 1
Introduction
It’s amazing how much Instagram has evolved in just a few
years. Once a place for selfies and photos of your food,
Instagram in 2019 is as much a marketing platform for businesses
as it is a social network for over 800 million people.
Just look at Instagram’s newest features! In the last year alone, Instagram has
released dozens of new features for businesses, including new ad types, paid
partnership tools, and new ways to drive traffic and make sales.
And as more businesses use Instagram to connect with customers, brand
strategy has expanded to include new goals and key performance indicators
(KPIs). While businesses used to focus mainly on increasing brand awareness,
Instagram is slowly but surely transforming into a full-on sales channel,
with more businesses than ever before focusing on Instagram advertising,
influencer marketing, and product promotion.
No matter what industry you work in, it pays to build a presence on Instagram.
But if you really want to get ahead, you need to know the platform (and
your audience!) inside and out, including what kinds of content resonate
most, how to build an Instagram Stories strategy, and how to track your
metrics and KPIs.
To be a succesfull on instagram you need to be remember this 4 things!! & follow the steps
1) HOW MUCH ENGAGEMENT YOU GET
2) HOW LONG PEOPLE SPEND VIEWING YOUR
POST
3)YOUR FRIENDS, FAMILY, AND FAVORITE ACCOUNTS
4)WHEN YOU POST
5)WHAT TYPES OF CONTENT YOU POST
This is 5 major steps you have to follow to become succesfull on instagram
Your Instagram Profile
In 2019, your Instagram feed will become just as important as
the homepage on your website. It’s a big claim, we know. But
the fact is that more and more people are turning to Instagram
instead of Google to search for brands.
That’s why we recommend taking a good hard look at your Instagram profile.
Have you optimized the copy in your Instagram bio? Have you switched
to an Instagram business profile? Do you have a consistent and appealing
Instagram aesthetic?
Your profile is the first opportunity you have to make a great impression
and entice people to hit that “follow” button. And by creating a consistent
brand story through your Instagram aesthetic and bio, you can turn those
casual visitors into devoted, engaged followers.
Eg of instagram profile you need to create!
OPTIMIZE YOUR INSTAGRAM BIO
Before we get into the nitty-gritty, let’s talk about Instagram business
profiles. As a business on Instagram with clear marketing goals, we can’t
stress enough the benefits that come from switching to a business profile
rather than a classic personal account.
While personal profiles are all
about the basics, when you
switch to an Instagram busi-
ness profile you get access to a
ton of advanced features, like
Instagram Insights, promoted
posts, and a “Contact” button,
which makes it way easier to
connect with your followers.
Switching to an Instagram
business profile isn’t mandatory,
of course. But it certainly has its
advantages. Here are some
eg to optimize your
Instagram bio
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